Informed Onboarding with JTBD​

We were facing high rates of churn which impacted revenue goals. Focusing on our enterprise teams, we discovered that the sales reps who didn’t commit to using our applications were more likely to churn, and the biggest drop-off happens right after onboarding. We set out to uncover how we can improve product onboarding and eventually offer bespoke onboarding for our top customers, a highly-requested feature.

OrcaChat

In this project with OrcaChat, I designed their website using WordPress and built an interactive prototype of their app in Figma. I worked with the founder and CEO to design a strong logo and brand image that is represented through both their website and app prototype.